Privacy Policy

This Privacy Policy is designed to help you understand how MagicalCX and / or Pure Intelligence AI Technologies LLP (“MagicalCX,” “we,” “us,” or “our”) collects, uses, and shares your personal information, and to help you understand and exercise your privacy rights.

1. Scope and Updates to This Privacy Policy

This Privacy Policy applies to personal information processed by us, including on our websites, web applications, mobile applications, and other online or offline offerings. To make this Privacy Policy easier to read, our websites, web applications, mobile applications, and other offerings are collectively called the “Services.”

Changes to Our Privacy Policy

We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law (for example, by email, in‑product notice, or by updating the “Last Updated” date). You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use our Services after the new Privacy Policy takes effect.

An Important Note About Customer Data

This Privacy Policy does not apply to any of the personal information that we process on behalf of our customers through their use of our Services (“Customer Data”). Our customers’ respective privacy policies govern their collection and use of Customer Data. Our processing of Customer Data is governed by the contracts we have in place with our customers, not this Privacy Policy. Any questions or requests relating to Customer Data should be directed to the relevant customer (for example, the business that deployed MagicalCX).

2. Personal Information We Collect

The categories of personal information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We collect information that you provide to us directly, information we obtain automatically when you use our Services, and information from other sources such as third‑party services and organizations, as described below.

A. Personal Information You Provide to Us Directly

We may collect personal information that you provide to us, including:

Account Information. We may collect personal information in connection with the creation or administration of an account, such as your name, email address, phone number, postal address, professional details (e.g., company name, title, role), and any other information that you provide to us or that we otherwise collect in connection with account setup and management.

Purchases. We may collect personal information and details associated with your purchases, including payment information. Any payments made via our Services are processed by third‑party payment processors. We do not directly collect or store full payment card numbers entered through our Services, but we may receive information associated with your payment card (e.g., billing details, last four digits, payment status).

Your Communications with Us. We may collect personal information, such as your name, email address, phone number, or mailing address when you request information about MagicalCX or our Services, register for our newsletter, request support, or otherwise communicate with us (for example, via chat, email, or contact forms).

Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect personal information from you in connection with the survey (such as your responses, preferences, and feedback).

Interactive Features. We and other users of our Services may collect personal information that you submit or make available through interactive features (e.g., commenting functionalities, forums, blogs, feedback tools, and social media pages). Any information you provide using the public sharing features of the Services will be considered “public,” unless otherwise required by applicable law, and is not subject to the privacy protections set forth in this Privacy Policy.

Sweepstakes or Contests. We may collect personal information you provide for any sweepstakes, promotions, or contests that we may offer. In some jurisdictions, we may be required to publicly share information regarding winners.

Conferences, Trade Shows, and Other Events. We may collect personal information from individuals when we attend, sponsor, or host conferences, trade shows, webinars, and other events (for example, if you share your business card, scan a QR code, or register for an event with us).

Business Development and Strategic Partnerships. We may collect personal information from individuals and third parties to assess and pursue potential business opportunities, partnerships, or integrations.

Job Applications. We may post job openings and opportunities on our Services. If you respond to one of these postings, we may collect your personal information, such as your application, CV, cover letter, LinkedIn profile, and any other information you choose to provide to us.

B. Personal Information Collected Automatically

We may collect certain personal information automatically when you use our Services.

Automatic Collection of Personal Information. We may automatically collect information such as:

  • Internet protocol (IP) address
  • User settings and preferences
  • Device identifiers (e.g., MAC address, cookie identifiers, mobile advertising identifiers)
  • Browser or device information (e.g., type, version, operating system)
  • Location information (including approximate location derived from IP address)
  • Internet service provider
  • Log data regarding your use of our Services, such as:
    • Pages or screens you visit before, during, and after using our Services
    • Features you use and actions you take
    • Items searched for via the Services
    • Links you click and content you interact with
    • Frequency, timing, and duration of your activities

Cookie Policy (and Other Technologies). We, as well as third parties that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, and other technologies (“Technologies”) to automatically collect information through your use of our Services.

  • Cookies. Cookies are small text files placed in device browsers that store preferences and facilitate and enhance your experience.
  • Pixel Tags / Web Beacons. A pixel tag (also known as a web beacon or clear GIF) is a piece of code embedded in our Services or emails that collects information about engagement (for example, whether a page has been visited or an email has been opened).

Analytics. We may use Technologies and other third‑party tools to process analytics information on our Services. These tools help us better understand how our digital Services are used and to continually improve and personalize our Services. Some of our analytics providers include:

  • Google Analytics. For more information about how Google uses your personal information, please visit “How Google uses information from sites or apps that use our services.” To learn more about how to opt out of Google Analytics’ use of your information, please visit the Google Analytics opt‑out page.

See “Your Privacy Choices and Rights” below to understand your choices regarding these Technologies.

C. Personal Information Collected from Other Sources

We may collect personal information from other sources, including:

Third‑Party Services and Sources. We may obtain personal information about you from third‑party services and organizations. For example, if you access our Services through a third‑party application (such as a single sign‑on provider or a CRM integration), we may collect personal information that you have made available via your privacy settings with that third‑party application.

Referrals and Sharing Features. Our Services may offer various tools and functionalities that allow you to provide personal information about others through a referral or sharing feature. For example, you may be able to invite a colleague to use our Services. Please only share with us personal information of people with whom you have a relationship (e.g., relative, friend, or co‑worker) and only where you have their permission to do so, as required by applicable law.

3. How We Use Your Personal Information

We use your personal information for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described below.

A. Provide Our Services

We use your personal information to fulfill our contract with you and provide you with our Services, such as:

  • Managing your information and accounts;
  • Providing access to certain areas, functionalities, and features of our Services;
  • Answering requests for customer or technical support;
  • Communicating with you about your account, activities on our Services, and changes to our terms, policies, or features;
  • Processing your financial information and other payment methods for products or Services purchased;
  • Processing applications if you apply for a job we post on our Services; and
  • Allowing you to register for and participate in events (e.g., webinars, demos, conferences).

B. Administrative Purposes

We use your personal information for various administrative purposes, such as:

  • Pursuing our legitimate interests, such as direct marketing, research and development (including marketing research), product development, network and information security, and fraud prevention;
  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for such activity;
  • Measuring interest in and engagement with our Services;
  • Improving, upgrading, or enhancing our Services;
  • Developing new products and services;
  • Ensuring internal quality control and safety;
  • Authenticating and verifying individual identities, including requests to exercise your rights under this Privacy Policy;
  • Debugging to identify and repair errors with our Services;
  • Auditing relating to interactions, transactions, and other compliance activities;
  • Sharing personal information with third parties as needed to provide the Services;
  • Enforcing our agreements and policies; and
  • Carrying out activities required to comply with our legal obligations.

C. Marketing and Advertising Our Products and Services

We may use personalization information to tailor and provide you with content and advertisements, as permitted by applicable law. Some of the ways we may market to you include:

  • Email campaigns;
  • Text messages (where permitted by law and subject to your consent where required);
  • Custom audience advertising; and
  • “Personalized,” “interest‑based,” or “targeted” advertising, including through cross‑device tracking.

If you have any questions about our marketing practices, you may contact us at any time as set forth in “Contact Us” below.

D. With Your Consent

We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.

E. Other Purposes

We also use your personal information for other purposes as requested by you or as permitted by applicable law, including:

De‑identified and Aggregated Information. We may use personal information to create de‑identified and/or aggregated information, such as demographic information, information about how you use the Services, information about the device from which you access our Services, or other analyses we create. De‑identified and/or aggregated information is not personal information, and we may use, disclose, and retain such information as permitted by applicable laws, including for research, analysis, analytics, benchmarking, and any other legally permissible purposes.

4. How We Disclose Your Personal Information

We disclose your personal information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.

A. Disclosures to Provide Our Services

The categories of third parties with whom we may share your personal information include:

Service Providers. We may share your personal information with third‑party service providers and vendors that assist us with the provision, security, operation, and improvement of our Services. This includes service providers that provide us with IT support, hosting, payment processing, customer service, analytics, email delivery, marketing support, and other related services.

Third‑Party Services You Share or Interact With. Certain features and functionalities of the Services may link to, integrate with, or allow you to interface with, interact with, share information with, direct us to share information with, access, and/or use third‑party websites, services, products, and technology (collectively, “Third‑Party Services”). Any information shared with or otherwise collected by a Third‑Party Service is subject to that Third‑Party Service’s own privacy policy and terms. We are not responsible for the processing of personal information by Third‑Party Services.

Business Partners. We may share your personal information with business partners to provide you with a product or service you have requested. We may also share your personal information with business partners with whom we jointly offer products or services or engage in co‑marketing activities.

Affiliates. We may share your personal information with our corporate affiliates (for example, subsidiaries, joint ventures, or other companies under common control with MagicalCX and / or Pure Intelligence AI Technologies LLP), in which case we will require such affiliates to honor this Privacy Policy.

Advertising Partners. We may share your personal information with third‑party advertising partners. These partners may set Technologies and other tracking tools on our Services to collect information about your activities and your device (e.g., your IP address, cookie identifiers, pages visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) to deliver personalized, interest‑based, or targeted advertisements to you when you visit digital properties within their networks.

B. Disclosures to Protect Us or Others

We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to:

  • Comply with applicable laws or regulations, law enforcement requests, or national security requirements, and legal processes such as a court order or subpoena;
  • Protect your, our, or others’ rights, property, or safety;
  • Enforce our policies or contracts;
  • Collect amounts owed to us; or
  • Assist with an investigation or prosecution of suspected or actual illegal activity.

C. Disclosure in the Event of Merger, Sale, or Other Asset Transfers

If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your personal information may be transferred as part of such a transaction as permitted by law and/or contract. We will use reasonable efforts to require the recipient to honor this Privacy Policy or follow substantially similar privacy protections.

5. Your Privacy Choices and Rights

Your Privacy Choices

The privacy choices you may have about your personal information are determined by applicable law and are described below.

Email Communications. If you receive an unwanted marketing email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future marketing emails. Note that you will continue to receive transactional and service‑related emails regarding products or Services you have requested (e.g., account notifications, security alerts). We may also send you certain non‑promotional communications regarding us and our Services that you cannot opt out of (e.g., important updates to our Terms or this Privacy Policy).

Text Messages. If you receive an unwanted text message from us, you may opt out of receiving future text messages from us by following the instructions in the text message you received or by contacting us as set forth in “Contact Us” below.

Mobile Devices. We may send you push notifications through our mobile applications. You may opt out from receiving these push notifications by changing the settings on your mobile device. With your consent, we may also collect precise location‑based information via our mobile applications; you may opt out of this collection by changing the location settings on your device.

Phone Calls. If you receive an unwanted marketing phone call from us, you may opt out of receiving future marketing calls by following any instructions provided on the call or by contacting us as set forth in “Contact Us” below.

“Do Not Track.” Do Not Track (“DNT”) is a privacy preference that users can set in some web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers at this time.

Cookies and Personalized Advertising. You may stop or restrict the placement of Technologies on your device or remove them by adjusting your browser or device settings. However, if you adjust your preferences, our Services may not function properly or some features may be unavailable.

Please note that cookie‑based opt‑outs are generally not effective on mobile applications. However, you may opt out of personalized advertising on some mobile applications by following the instructions for Android, iOS, or other platforms, as applicable.

The online advertising industry also provides websites from which you may opt out of receiving targeted ads from participating data partners and other advertising partners. You can learn more about such tools and your choices by visiting, for example:

  • Network Advertising Initiative
  • Digital Advertising Alliance
  • European Digital Advertising Alliance
  • Digital Advertising Alliance of Canada

Please note you must separately opt out in each browser and on each device.

Your Privacy Rights

Depending on your location and subject to applicable law, you may have some or all of the following rights:

  • Request Access to and Portability of Your Personal Information, including:
    • obtaining access to or a copy of your personal information; and
    • receiving an electronic copy of personal information that you have provided to us, or asking us to send that information to another company in a structured, commonly used, and machine‑readable format (also known as the “right of data portability”);
  • Request Correction of your personal information where it is inaccurate or incomplete. In some cases, we may provide self‑service tools that enable you to update your personal information directly;
  • Request Deletion of your personal information;
  • Request to Opt Out of Certain Processing Activities, including, as applicable, if we process your personal information for “targeted advertising,” if we “sell” your personal information, or if we engage in “profiling” in furtherance of decisions that produce legal or similarly significant effects concerning you, in each case as such terms are defined by applicable privacy laws;
  • Request Restriction of or Object to our processing of your personal information, in certain circumstances;
  • Appeal Our Decision to decline to process your request, where such appeal rights are provided by applicable law; and
  • Withdraw Your Consent to our processing of your personal information, where our processing is based on your consent. Please note that your withdrawal will only take effect for future processing and will not affect the lawfulness of processing before the withdrawal.

If you would like to exercise any of these rights, please contact us as set forth in “Contact Us” below. We will process such requests in accordance with applicable laws, including verifying your identity where required.

If your personal information is subject to the applicable data protection laws of the European Economic Area, Switzerland, or the United Kingdom, you also have the right to lodge a complaint with the competent supervisory authority if you believe our processing of your personal information violates applicable law, such as:

  • European Economic Area Data Protection Authorities (DPAs)
  • Swiss Federal Data Protection and Information Commissioner (FDPIC)
  • UK Information Commissioner’s Office (ICO)

6. International Transfers of Personal Information

All personal information processed by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States, India, or other countries, which may have data protection laws that are different from the laws where you reside.

Where required by applicable law, we implement appropriate safeguards to protect personal information when it is transferred internationally. For example, if we transfer personal information that originates in the European Economic Area, Switzerland, or the United Kingdom to a country that has not been found to provide an adequate level of protection under applicable data protection laws, we may rely on safeguards such as the EU Standard Contractual Clauses or equivalent mechanisms.

For more information about the safeguards we use for international transfers of your personal information, please contact us as set forth in “Contact Us” below.

7. Retention of Personal Information

We retain the personal information we collect as described in this Privacy Policy for as long as:

  • you use our Services; or
  • as necessary to fulfill the purpose(s) for which it was collected;
  • to provide our Services;
  • to resolve disputes;
  • to establish or defend legal claims;
  • to conduct audits;
  • to pursue legitimate business purposes;
  • to enforce our agreements; and
  • to comply with applicable laws.

To determine the appropriate retention period for personal information, we may consider:

  • applicable legal requirements;
  • the amount, nature, and sensitivity of the personal information;
  • the potential risk of harm from unauthorized use or disclosure;
  • the purposes for which we process your personal information; and
  • whether we can achieve those purposes through other means.

8. Supplemental Notice for Nevada Residents

If you are a resident of Nevada, you have the right to opt out of the sale of certain personal information to third parties who intend to license or sell that personal information. Please note that we do not currently “sell” your personal information as “sale” is defined in Nevada Revised Statutes Chapter 603A. If you have any questions, please contact us as set forth in “Contact Us” below.

9. Our Lawful Basis for Processing

If your personal information is subject to the EU or UK General Data Protection Regulation, our processing of your personal information is supported by the following lawful bases, as applicable:

  • Performance of a Contract. MagicalCX may need to process your personal information to perform our contract with you or take steps at your request prior to entering into a contract (for example, to provide you with our Services).
  • Legitimate Interest. MagicalCX may process your personal information to further its legitimate interests (for example, to secure our Services, improve and develop new features, and market our Services), but only where our interests are not overridden by your interests or fundamental rights and freedoms.
  • Compliance with Legal Obligations. MagicalCX may process your personal information to comply with our legal obligations (for example, tax, accounting, and regulatory requirements).
  • Consent. In some cases, MagicalCX may also rely on your consent to process your personal information (for example, for certain types of marketing). When we rely on your consent, you may withdraw it at any time as described in this Privacy Policy.

10. Children’s Information

The Services are not directed to children under the age of 18 (or other age as required by local law), and we do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information without your consent, you may contact us as described in “Contact Us” below. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete such personal information (unless we have a legal obligation to retain it) and, if applicable, terminate the child’s account.

11. Other Provisions

Third‑Party Websites / Applications. The Services may contain links to other websites or applications, and other websites or applications may reference or link to our Services. These third‑party services are not controlled by us. We encourage you to read the privacy policies of each website and application with which you interact. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third‑party websites or applications is at your own risk.

12. Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights as detailed in this Privacy Policy, please contact us at:

Email: support@magicalcx.com