About Us

I'm Manish Co-founder & CEO of MagicalCX

Other than my family, I care about two things:

  1. Building profitable, durable businesses
  2. Giving people genuinely good experiences when they deal with those businesses

Most days, those two things feel like they're fighting each other.

You know this feeling too:

  • Targets and margins on one side
  • Tired CX teams and frustrated customers on the other
  • Pressure to "automate more" and "cut costs"
  • While still wanting people to feel respected, understood and safe

That tension is why we built MagicalCX.

And I didn't build it alone.

My co‑founder & CTO, Hrushikesh, is obsessed with his playlists, guitars and how things feel to the person using them.

Bad UX physically bothers him. Confusing flows, fake empathy, bots that don't really listen. He can't unsee them.

I look at a conversation and think:

"What does this do to revenue, renewals, and cost?"

He looks at the same conversation and thinks:

"What does this do to the person on the other side?"

MagicalCX sits exactly where those two views meet.

We built it for businesses and brands like yours which:

  • •Need more revenue and lower costs
  • •Refuse to get there by tricking, rushing, or disrespecting customers
  • •Want AI that feels kind, clear, and human, not cold and pushy

So here's what we believe, in simple terms:

  • •Good business and good experience should help each other, not fight each other
  • •Trust is money for a brand if customers trust you, they stay, come back, buy more, and tell others
  • •Your brand voice matters; your bot shouldn't sound like a stranger
  • •Your people are an asset, not a cost to replace; AI should make them better, not unnecessary
  • •Customer conversations are gold. They should guide what you build and how you grow

MagicalCX is our way of giving you both:

Numbers you can show in a board meeting

and

Experiences you can be proud to put your brand on

If you're trying to grow your business and take care of your customers the right way, we built MagicalCX for you.

See your AI teammate in action now

Ready to make support faster, kinder, easier and help customers feel good about choosing you?

PS: Sales improves too...

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