About Us

The world's only AI which builds the intended relationships between your brand and your customers at scale is MagicalCX.

That sentence is the entire reason this company exists.

I'm Manish Keswani, Co-Founder & CEO of MagicalCX.

And for a very long time, something about modern business kept bothering me.

Yet somehow, customer experiences were becoming colder.

• People were being treated like ticket numbers.
• Conversations became scripts.
• "Support" became deflection.
• And automation started sounding less like intelligence… and more like indifference.

As a founder who has spent years building businesses, I understand margins, efficiency, scaling pressures, and operational realities.

But I also understand something equally important:

Every business relationship is emotional before it becomes commercial.

People remember how your brand made them feel:

• when they were confused
• when they needed help
• when they were frustrated
• when they were about to leave
• when they were ready to trust you

That moment defines brands more than marketing ever will.

And I realized something most companies were missing:

The future of customer experience is HumanlyClear™ and empathetic AI. It is relationship intelligence.

AI that understands:

• how your brand should sound
• how your customers should feel
• what kind of relationship you are trying to build between your customers and your brand, at scale

That is why we built MagicalCX.

To help businesses preserve human connections, even as they grow.

Because the harsh truth is: Most businesses today are forced to choose between scale and sincerity.

We refuse to accept that tradeoff.

We believe businesses should be able to:

• grow revenue
• reduce operational stress
• support customers instantly
• scale globally without sounding robotic, transactional, or emotionally disconnected.

At MagicalCX, we believe:

• Trust compounds like capital
• Respect increases retention
• Empathy improves conversions
• Better conversations build stronger businesses

And in a world where every company has access to AI, the real differentiator will no longer be automation.

It will be: Who builds the best relationships.

That is the future we are building toward.

And if your business believes customer experience should feel human, even at scale, we built MagicalCX for you.

That idea became the technical foundation of MagicalCX.

My co-founder, Hrushikesh Kuklare, sees technology very differently from most engineers.

He doesn't obsess over technology for the sake of technology.

He obsesses over experience.

The tiny moments most systems ignore:

• confusing conversations
• robotic replies
• broken journeys
• customers repeating themselves
• support systems that feel exhausting instead of helpful

Bad UX genuinely bothers him.

Because behind every "ticket" is a person trying to get something done.

And most businesses today are unintentionally creating fragmented experiences across:

• WhatsApp
• Instagram
• websites
• Messenger
• email
• social platforms

But to the customer, it's all one relationship.

That is the problem Hrushikesh became obsessed with solving.

He believed businesses didn't need "another chatbot."

They needed an intelligent relationship layer across every channel they already use.

An AI system that could:

• answer instantly
• understand context
• maintain continuity
• retain customer memory
• convert conversations into business outcomes

without losing the warmth and clarity customers expect from real human interaction.

That thinking became MagicalCX.

A platform designed not just to automate conversations — but to unify them.

So businesses no longer have to choose between:

• scale and personalization
• automation and empathy
• efficiency and trust

Together, we built MagicalCX at the intersection of two beliefs: