Calculate your true support cost per month and per ticket to spot savings fast.
Industry average: 6-9 min (most channels), 8-12 min (email/complex tickets)
Calc: 5,000 × 8.5 = 42,500 mins, ÷ 7,200 mins per agent
Calculation methodology: Uses fully loaded monthly costs (salary + ~30% overhead) with 75% occupancy rate (accounts for breaks, meetings, training).
MagicalCX pricing: $199 per 1,000 tickets
You could save 96% on support costs
Agents Needed
6
Recommended: 6
Cost per Ticket
$4.81
MagicalCX: $0.20
Monthly Cost Comparison
Human Team
$24,072
MagicalCX
$995
Pricing Breakdown
Human
MagicalCX
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The calculator above gives you a dollar figure. That's the visible cost—the one that shows up on spreadsheets and gets reviewed in quarterly meetings.
But underneath that number lies something harder to measure and far more damaging.
Burnout. When your team answers the same question 50 times a day, motivation erodes. Turnover climbs. The agents who could solve real problems leave for roles where they actually can.
Slow replies. Every hour a customer waits, their frustration compounds. What started as a simple question becomes a complaint. A complaint becomes a negative review. And that review costs you customers you'll never even know about.
Refunds due to delays. Customers who can't get answers often give up—and request their money back. Not because your product failed, but because your support experience did. These are preventable losses hiding in your queue.
Lost repeat purchases. A single frustrating support experience can end a customer relationship permanently. The lifetime value you've built through marketing and product quality vanishes when support drops the ball.
These costs never appear on the calculator. But they compound over time, silently draining revenue and wearing down your team. The question isn't just "how much do we spend on support?"—it's "how much are we losing because of how we do support?"
Teams using AI-assisted support reduce repetitive tickets, respond faster, and lower overall support costs—without removing the human touch.
That's the model MagicalCX is built around.
Ready to make support faster, kinder, easier and help customers feel good about choosing you?
PS: Sales improves too...
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14 days free trial
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